Brigham Young University economics professor Richard Butler, whose findings were published in the latest issue of the journal Publishing Research Quarterly, says Oprah Winfrey's book recommendations sold more books than anything previously seen in literature.
"Using USA Today's weekly 150-item best-seller list, Butler and his team of students went about examining the 45 non-children's titles Winfrey picked from her book club's inception in 1996 until she announced its end in 2002.
"Of those books, only 11 had been on the best-seller list before her recommendation, and none of them had gone beyond No. 25. Of the first 11 books that Winfrey picked, all went to at least No. 4 within a week, Butler said." (New York Times)
Subscribe to:
Post Comments (Atom)
A bang, not a whimper
Two months into L.'s retirement, and I'm finished with the stockpiling of books. No more book purchases! Or at least, no purcha...
-
(See also Musee des Beaux Arts ) As far as mental anguish goes, the old painters were no fools. They understood how the mind, the freakiest ...
-
When I finished Kevin Brockmeier's A Brief History of the Dead last spring I immediately did a search to see if the Coca-Cola Corp. had...
No comments:
Post a Comment