Tuesday, August 19, 2008

How do you consume the news?

Are you a Net-Newser? An Integrator? A Traditionalist? Or are you among the Disengaged?

Find your niche in the Pew Research Survey on Audience Segments in a Changing News Environment.

Heartening finding:

Most Americans say they prefer to get political news with no point of view rather than news that shares their political views. Two-thirds (66%) wants news with no political point of view, which is consistent with measures from recent news consumption surveys.

Majorities in all major demographic and political groups say they prefer news with no political point of view. However, less educated people are more likely than those with more education to say they prefer news from their point of view. A third of conservative Republicans, and about the same proportion of liberal Democrats (31%), say they prefer news with their point of view. That compares with 27% of conservative and moderate Democrats, 21% of moderate and liberal Republicans and just 15% of political independents.

Disheartening finding:

Only 18 percent of the public could identify the party in control of the House of Representatives and supply the name of the United States' secretary of state and Britian's prime minister. A third could not answer a single question correctly.

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