Some results from the Verso Digital survey of consumer purchasing behavior:
Avid readers--those who purchase 10 or more books a year--tend to be older,
female, wealthier and better educated--and represent 30.2% of the U.S. adult
population, about 70 million people. "They are the market that's a driver for
our industry," McKeown said. These avid readers buy books for a variety of
reasons, including entertainment/relaxation (32%), education and
self-improvement (22%) and for gifts (14%).
Readers find out about books mostly through personal recommendations (49.2%),
bookstore staff recommendations (30.8%), advertising (24.4%), search engine
searches (21.6%) and book reviews (18.9%). Much less important are online
algorithms (16%), blogs (12.1%) and social networks (11.8%). These results
"reaffirm the power and necessity of bricks-and-mortar stores and traditional
marketing efforts," McKeown commented.
Seventy million of us. I find that heartening. And while others may be bummed that blogs are even less influential than online algorithms, I'm not.
I'm quite amused.
As a reader I cherish the fantasy of one day stopping acquiring books, of subsisting only on what is already stashed away in the crammed lar...
Why is Ben Murphy so happy? Because for once in his life, he's on time. He beat Roger Davis, Steve Kanaly and the moderator to the pan...
Last night I read Julian Barnes' The Sense of an Ending . Yes, the night before it went up against Donald Ray Pollock's The Devil Al...
Sherman Alexie cancels book tour for memoir about his mother.